Hello

I'm Sean Hurley

Marketing Strategy and Growth

  • City/State Brooklyn, NY
  • Country United States
  • E-mail me@seanhurley.com
  • Company Animoto.com
  • Title Management Consultant, Marketing

A Little About Me

Top-performing and results-driven self-starter with a track record of success in acceleration growth, funnel analysis, iterative A/B testing, and team building and development. Highly regarded for creativity and achieving unprecedented results through use of effective marketing techniques. Proficient in developing marketing strategies and communicating effectively at all levels.

Where I Excel

Growth Hacking 90%
Acquisition Acceleration 90%
Team Leadership 100%
Marketing Strategy 95%
Multi-Channel Marketing 90%
Website Analytics 100%

Work Experience

2014 - PRESENT

ANIMOTO

Management Consultant

Advising Animoto’s Product Marketing executive team, including setting annual goals, performance metrics, budget requirements, and team priorities;

Advising on the development and management of “go-to-market” plans for new products and features and on-site targeted and season product promotions;

Advising on ways of structuring multivariate testing plans that optimize pricing and packaging and improve on-site conversion;

Advising on the creation of new product marketing content for web and mobile, including in-depth visualization and demonstrations of product features, galleries of video styles/themes, targeted use-case content for customer verticals, and example videos that demonstrate features and use-cases;

2012 - 2014

TING

Director of Marketing

Launched brand in Q1 2012. By end of Q2 2014, gained more than 70,000 accounts with over 110,000 active devices, growing by 20% quarter over quarter.

Acquired $7M+ in quarterly billed revenue, growing by 25% quarter over quarter.

2008 - 2014

VARIOUS CLIENTS

Marketing Consultant

Provided consultation on marketing strategies encompassing branding, content management systems, website design, E-commerce development and project management.

2011 - 2013

HOVER

Director of Marketing

Grew customer base by 35% in three years (46,000 net new customers).

Doubled Hover revenue in three years ($4.7M to $10.7M).

2008 - 2010

UMBRA

Manager, eCommerce

Effectively managed a multi-skilled website team, including front-end Web Developers, Senior Graphic Designers and Online Marketing Coordinators.

Increased website sales by 19% YoY after 2+ years of flat sales growth.

Redesigned, rebranded, and launched new E-commerce site within 6 months.

2008 - 2010

TCH

Marketing Manager

Managed a multi-tiered online E-commerce website re-launch that increased website sales and traffic by 150% in the first 6 months.

Implemented online marketing and SEO strategies that increased global awareness and
positioning.

References

  • I've known Sean for a couple of years now. We've worked closely on several large projects, and I always appreciate his marketing smarts, entrepreneurial spirit and the amount of focus he brings to every project he touches. Sean has a deep understanding of what drives consumer behaviour, and his enthusiasm for a project is always tempered with significant planning and research, which means it's rare to find him spending time on a project that won't return value. I would trust him to deliver on any project he takes on.

    Ben Lucier Director, Customer Service - Ting & Hover
  • Sean is a force of nature. He was a huge part of our remarkable growth on both Hover and Ting during his time at Tucows. He is hungrier for success than anyone I have ever worked with and has the leadership, project management, imagination, problem solving, adaptability, productivity, confidence, humility, technical skill and sheer determination to achieve it

    Michael Goldstein VP, Sales & Marketing, Ting (Tucows)
  • I'm always impressed with Sean's no fear approach, his ability to manage multiple projects at once and his get it done attitude. His entrepreneurial spirit and ability to see the bigger picture make him an excellent marketing strategist. He's a strong leader, a "team player" and an all-around good guy too, which certainly doesn't hurt matters.

    Andrew Moore-Crispin Director of Content at Ting
  • When I took over the marketing department at Umbra, I recognized that Sean was a huge asset from the start. He is an incredibly self motivated individual who is constantly educating himself on current best practices in the digital marketing space. He taught me more than I mentored for him!

    Kaela Forker President, Chief Merchandising Officer

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