I know that the focus, energy and time you put into a team comes back tenfold. I help people achieve their goals. They help me achieve mine.
I'm a creative, highly energetic Management Consultant with a wide range of experience in branding, content management systems, website design, eCommerce development and product management.
I've worked on projects I care about and believe in and have achieved results I'm proud to stand behind.
Birthdate : 05/02/1984
Skype : hurley.sean
Email : me(at)seanhurley(dot)com
Website : www.seanhurley.com
General Management of Animoto’s Product Marketing group. Set annual goals, performance metrics, budget requirements and team priorities. Refine and re-establish Animoto’s product positioning and messaging strategy, including “voice” and visual design. Structure and oversee multivariate testing plans that optimize pricing and packaging and improve on-site conversion.Develop a product pipeline and execute go-to-market plans for new products and features and on-site targeted and seasonal product promotions.
I’ve been Straight Edge for over 14 years and I’d like to introduce this style of living to the Toronto community.
Why: I love designing, I’ve been doing graphic design as a part-time passion for over 10 years. Knowing that I can keep the Straight Edge message alive through my designs, means I’ll have the opportunity to give back to the lifestyle that has done so much for me over the years.
Managing a yearly sponsorship program consisting of Podcasts, YouTube and Radio shows/entertainers. Leveraging a marketing budget in excess of $2 million while testing a large variety of new communication channels. Have worked hand-in-hand with over 300 Podcast and YouTube shows over the past 3 years. Proven success in a variety of online acquisition channels including but not limited to: social media, retargeting, SEO, SEM and mobile advertising. Experienced website analytics professional with an expert knowledge of Google Analytics from understanding how to optimize multiple acquisition paths to creating goal/funnel experiments for better conversion rates. Building and overseeing the development of 4 full-time marketing professionals. Team consists of 2 Marketing Coordinators, 1 Content Coordinator and 1 Senior Content Manager.
Planned and executed a yearly marketing email calendar to drive direct sales, customer retention, and Net Promoter Surveys. Developed customized email automation programs for on boarding new customers. Developing social media plans to drive new brand awareness in the U.S. and to increase customer-to-brand interaction on Facebook, Twitter and Google+. Efficiently managing third-party PR agencies, graphic designers, contract developers and strategic partner relationships.
Development of business-to-consumer eCommerce involving biweekly campaigns, user experience testing, search engine optimization and working with all levels of the website management team. Responsible for improving channels of communication with customers through social media development, Facebook fan pages, building relationships with external blogging communities and email marketing campaigns. Effectively managing a multi-skilled website team that includes front-end Web Developers, Senior Graphic Designers and Online Marketing Coordinators.
Successfully managed a multi-tiered online eCommerce website re-launch that increased website sales and traffic by 150% in the first 6 months. Implemented online marketing and search engine optimization strategies to increase global awareness and Google search ranking. Designed and executed over 100 email marketing campaigns and demonstrated thorough strategic follow up procedures.
Marketing plans, internal resource training, email marketing, social media, user experience, and eCommerce development.Designing and creating custom website designs that are focused on high lead generation, and a professional look appealing to all viewers. All web designs built with WordPress.
Marketing and eCommerce
The Marketing Certificate builds on the skills you learned in the Business Studies Certificate. You will begin to specialize by studying courses such as Effective Selling, Consumer Behaviour, e-Marketing and Market Research.
The core subjects in the degree program cover the fundamentals of economics, accounting, financial information systems, financial management, management decision making, organizational behaviour, human resources, strategic planning, and marketing.
I've known Sean for a couple of years now. We've worked closely on several large projects, and I always appreciate his marketing smarts, entrepreneurial spirit and the amount of focus he brings to every project he touches. Sean has a deep understanding of what drives consumer behaviour, and his enthusiasm for a project is always tempered with significant planning and research, which means it's rare to find him spending time on a project that won't return value. I would trust him to deliver on any project he takes on.
Ben - Director of Customer Service
I'm always impressed with Sean's no fear approach, his ability to manage multiple projects at once and his get it done attitude. His entrepreneurial spirit and ability to see the bigger picture make him an excellent marketing strategist. He's a strong leader, a team player and an all-around good guy too, which certainly doesn't hurt matters.
Andrew - Senior Content Developer
Over the last two years I've had the absolute pleasure of working for Sean. I can say without a doubt that he is one of the best people I've ever worked for. Not only does he push you to pursue your interests in and outside of the office, but he genuinely cares about your happiness in your position - a quality that's truly rare and refreshing in a manager. I owe a lot of my progression as a marketer to the skills he's taught me. Rather than focussing on his own career, he's made it his goal to help each and every member of his team succeed. Sean is approachable, open and inspirational. He truly understands what it means to be a great leader. Above all that, he's a great friend.
I feel extremely lucky and grateful to have his guidance through the start of my career. He's the type of mentor and boss that I hope everyone gets a chance to work with sometime in their life.
Sarah - Marketing Coordintor